The Phoenicia Hotel’s festive campaign centered on The Wish Tree, an original concept designed to represent health, success, joy and peace. The Wishes Tree is not your typical holiday campaign – subtle tones and clean lines dominate the designs for a fresh, modern look to reflect the revitalized brand of the newly refurbished hotel. By contrast, enticing colourful images of festive sweets, gift baskets and special offers stand out and encourage guests to treat themselves and their loved ones during the festive season.
